Cloud-Based CRM or In-house?

Ever since cloud-based solutions became a thing, a never-ending discussion started where some people say that on-premise solutions are better and others think that cloud software is the right way to go.

The same thing applies to CRM solutions. This is why we’ve decided to compare cloud-based CRM vs in-house CRM platforms to see what benefits and drawbacks they offer.
Cloud-based CRM
Benefits

Can be accessed remotely from anywhere, just as long as the user has internet access.
No need to maintain your software, as all of it is done by your provider.
Software updates are free.
Doesn’t require a setup, you only have to pay your subscription and log into your software through a web browser.
Most cloud-based CRM providers give support and take care of your data.
Mobile optimized.

Drawbacks

Because all of your data is hosted by your provider, you won’t have complete control and overview of your systems and data.
The system is updated when your provider decides to do it.
You won’t be able to deal with issues independently and you will have to rely on your provider to do it for you.

In-house CRM
Benefits

They offer more integrations with the other on-site solutions that you use.
Sensitive business data can be secured better and controlled with an in-house solution.
There are no data size limitations and you won’t have to pay for more space.
Complete control and autonomy over your software.

Drawbacks

Has maintenance and setup costs.
Updating software takes time and it might cost you as well.
You won’t have the flexibility of access.
Most in-house CRM solutions aren’t mobile-optimized and this requires more investments.

There is no universal answer to which one of these options is better. You need to understand your needs and choose a solution that simply fits in better with your organization.

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Why Should a Small Business Implement an Online CRM solution?

When you take everything about your small business into account, in the end, it all comes down to customers. No matter what kind of services or products you offer or how much your brand is unique, your business needs to have the power to acquire new customers.

Once you’ve done that, you need to have the power to retain them or you will never be able to grow. You need to make an investment in managing customers and an online CRM solution can give your business everything it needs in that domain while being very cheap.
A greater power of conversion
Getting fresh leads is not so difficult. The hard part comes when you try to convert those leads into customers. Many small organizations have troubles with conversions and an online CRM can help you with this issue. It allows you to capture all valuable lead information and deliver it to the right salespeople.
Manage customer relationships
Businesses which are able to keep their customers for a long time are the ones that are able to grow. This requires a consistent customer service as well as quality relationship management. This where a CRM excels. It allows you to communicate efficiently and meaningfully with customers. You can also gather customer data and set notifications that will remind you when you need to reach out to customers in the future.
Empower your whole organization with valuable information
All of your marketing, sales, and customer support personnel need to be on the same page to work efficiently. An online CRM can allow employees to gather all valuable information and store it in a single place. All employees can share this data and view it to help them collaborate in a better way and communicate more effectively towards improved productivity.

An online CRM is an awesome solution and an inexpensive investment for small organizations that can bring great results.

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