Katerine Kostereva Ukraine

Bootstrapping from Ukraine: bpm’online (Terrasoft) CEO Katherine Kostereva

This is a fascinating story of a Ukrainian entrepreneur bootstrapping her CRM Software company to global scale. We’re thrilled to bring you Katherine Kostereva’s inspiring and super intelligent entrepreneurial journey.

Sramana Mitra: Let’s get going. Where are you from? Where were you born and raised? Let’s go to the very beginning of your personal journey.

Katherine Kostereva: I was born in Ukraine. Since childhood, I’ve been traveling a lot and visited many countries worldwide. I graduated in 1999 with a Bachelors in Computer Science. Shortly after that, I got my MBA. Even from high school, I was obsessed with technology. I was thinking of the ways to transform business through technology. Technology has always attracted me.

Sramana Mitra: Where did you do your Bachelors and MBA

Katherine Kostereva: I did it in international schools that have offices throughout Europe. I got my MBA through the International School of Management located in Kiev.

Sramana Mitra: After you finished your MBA, what was the next thing that you did?

Katherine Kostereva: I spent about two years working for IBM. I was working in Marketing and PR. That was an amazing experience. I traveled all over the world to the different offices of IBM. I started to work right after I graduated from high school. I was doing door-to-door selling of advertising for newspapers.

I did it when I was 16 to 20 years old. I met 10 new people everyday while trying to sell advertising. After I graduated from the university, I got much better experience in IBM. Frankly the first day of my career, I knew that I would go down the entrepreneurial path. That’s what I did in 2003.
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How to select a CRM

How to Choose the Right CRM Platform

In order to stay on top, any business must always invest in building a good and healthy relationship with its customers. Through the entire process of manufacture and consumption, the customers and the business begin to build a certain relationship.

How good and and well-maintained this relationship is might be the determining factor of success for that particular business. That is how CRM software came to be. In this article we will go over the basic functions of CRM software and look at how you can find the right platform for you.

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